Six guides for whoever writes the message.

Ten SMS templates that get read

Promotions, alerts and updates, all inside one message. PDF, 27 KB

SMS marketing best practice

How to write for a glance, when to send, what to leave out. PDF, 22 KB

Alert and reminder templates

Reminders, notifications and follow ups, ready to adapt. PDF, 26 KB

The campaign playbook

A send end to end: the list, the message, the timing, the report. PDF, 21 KB

Promotional templates

Sales and offer wordings, each with an opt-out line in it. PDF, 26 KB

Urgent and emergency templates

Outages, closures and critical alerts, where clarity beats tone. PDF, 25 KB